02 / Selected work
WILE ↗
WILE began as a passion and became a world of its own. Considered, connected, and designed to grow.
Now stocked at ULTA.com, Revolve, Beautyspace, and select boutiques.
More products, more doors, all in motion.
SERVICES PROVIDED: Brand / Packaging + Product / Image + Campaign / Digital + Experience
Intentionally Blank ↗
INTENTIONALLY BLANK is a human-forward, lifestyle brand creating pieces to fill the blanks in your personal style.
SERVICES PROVIDED: Image + Campaign
CREATIVE SERVICE,
DONE PROPERLY.
At your
service
From first impression to final detail.
We build complete brand worlds, from the big idea to every detail in between.
Independent creative studio
Los Angeles / Worldwide
Work Services Studio CONTACT Say hello ↗
03 / The VALET treatment
Good brands DESERVE Better
service
VALET rejects the tired agency model.
Direct collaboration, led by actual creatives.
No unnecessary layers. No creative handoffs. The person shaping the thinking stays close to the work from first idea through final execution.
Strategy and aesthetics aren’t separate exercises. Everything belongs to the same world, and every decision should feel connected.
One rule: No ego. No assholes.
04 / Behind the studio
Meet
Dan Lang
Always somewhere in the middle of everything. In front of the camera, behind it, and deep in the design files.
Dan Lang is the founder and creative lead of VALET, with more than a decade of hands-on experience shaping brands across beauty and beyond.
Years in front of the camera in fashion gave him an instinct for image, presence, and how a brand translates in real life. Years behind the scenes sharpened that instinct into a polished eye for building distinctive worlds for well-known brands.
VALET is the result of both perspectives coming together: identity and image, instinct and execution, all shaped into one point of view.
Consider this your invitation
Let's get
to work
Los Angeles is our address.
At your service, wherever the work calls.
© 2026 VALET PROJECT
Strategy to shelf.
Identity to image.
Product to presence.
01 / MEET VALET
An independent creative studio with strong standards
VALET shapes brands from first impression to final detail. New brands, rebrands, launches and beyond. We’re here to make a brand world feel like a complete experience.
We are a small studio with a wide lens. Select projects. Every detail considered.
